Thought Leadership and Education
Helping Partners Make the Right Mode Decisions
When it comes to moving freight, there’s no one-size-fits-all solution. Choosing the right equipment and service depends on a variety of factors: lead time, staging capabilities, operations flow, commodity type, and value.
Genex takes a flexible approach by offering mixed-mode solutions, using both rail and truckload. Each shipment is evaluated on customer needs while considering distance, cost, and delivery requirements so we can optimize routes, identify transit times, and improve reliability for our customers. The result? Customized solutions that manage costs while delivering success.
Commodity type is also a key consideration. Liability, claim risks, and safety concerns — such as those with hazardous materials — all play a role in deciding the best mode. Our goal is always to balance efficiency and safety without compromising service.
Educating Customers on Industry Basics
Logistics can be complex, which is why we make education part of our service. We walk customers through everything from Class I rail access and the role of an intermodal marketing company (IMC) to the advantages of working with an experienced truckload broker. Our goal is to give customers the knowledge they need so they can make smarter choices for their business.
Why does this matter? As both an IMC and truckload broker, Genex can assist with the best mode and carrier for every shipment, allowing us to:
- Navigate capacity constraints, seasonal spikes, and changing market conditions.
- Improve efficiency, reliability, and cost-effectiveness.
- Provide proactive communication and real-time visibility so you always know where your freight stands.
We’re transparent about potential costs like accessorials and emphasize the importance of safety and fraud prevention through trusted carrier relationships. Educating our customers on these topics helps them make more informed decisions.
Brokers vs. Asset-Based Carriers
Another area where education is key is understanding the difference between brokers and asset-based carriers. Asset-based carriers can lack flexibility when service issues arise, whereas brokers like Genex can adapt quickly. We offer multiple solutions via a variety of capacity options to minimize potential disruptions to your supply chain.
Our focus is always on long-term, trust-based partnerships. We have a vested interest in your success, and that means prioritizing service and reliability over everything else.
Why Visibility Matters
Visibility isn’t just a buzzword — it’s a necessity. Monitoring freight allows us to provide real-time updates, adapt to trends, and mitigate potential issues before they cause problems.
At Genex, communication is our cornerstone. We’re committed to meeting deadlines and providing updates before you ever have to ask. And because of our small-business feel, when you call or email, you’ll speak directly with the team managing your freight — often the same person you spoke with yesterday.
Peace of Mind
Freight decisions don’t have to be complicated. With the right partner, you gain flexibility, transparency, and peace of mind. Genex is here to guide you through the industry’s complexities and keep your business moving forward — no matter how the market shifts.
